Eugene Koysman -- Barclays -- Analyst

<strong>Eugene Koysman</strong> — <em>Barclays — Analyst</em>

That is reasonable. And that can you assist us perhaps you provide us with some color on what your initiatives to pursue the Truist customers are progressing?

John C. AsburyPresident and Ceo

Well, we’ll ask Maria Tedesco, President of Atlantic Union Bank to supply some commentary. We now have a comprehensive pair of initiatives. Now the payday cash advance timing of a few of these changed a little. Specific guerrilla advertising techniques for branches that will be consolidated does not actually make a complete large amount of sense at this time with time. Maria, do you wish to talk simply with regards to higher level task, forgive me personally, i recently stated it, venture Sundown for anybody that don’t know it, is our formally key rule title. Therefore we are benefiting from the SunTrust BB&T interruption. You are hoped by me begin to see the humor in Sundown.

Maria P. TedescoPresident of Atlantic Union Bank

Well, once more, we come across this being a multi-year possibility. That is — we have been considering a marathon occasion with initiatives go over the couple that is next of. But a lot of that which you see us doing has become shutting the gap of who our kind of competitive set is strictly everything we’re doing. So those would be the short-term plans, but we come across this as a plan that is offensive. This disruption is known by us, we’re ground zero because of this occasion. And we now have an awareness of what’s going to happen which is troublesome to clients, which will allow it to be opportunistic for people. So those initiatives without stepping into much information is actually set against that which we think to function as schedule of interruption. And literally every continuing company has their plan by which become unpleasant and get opportunistic.

John C. AsburyPresident and Ceo

And acknowledging that this will be a general general public forum, we do not would you like to show our hand way too much, but be assured, there is certainly a tremendously robust action plan, to Maria’s point, each type of company has a rather targeted pair of initiatives, and I also would reiterate this might be a multi-year disruption. It offers begun. This may play down for decades.

Maria P. TedescoPresident of Atlantic Union Bank

Yes. And I also think you will see most of the initiatives that individuals’ve also discussed today with this call assistance us be described as a more powerful positioning that is competitive industry, but definitely people that have certain product space.

John C. AsburyPresident and Ceo

As well as on the commercial part, we do discreetly monitor customers me, there is a list, and it’s growing that we have won coming out of BB&T or SunTrust, and trust. We are maybe maybe perhaps not likely to go into details, but we are having pretty good success chipping away at that.

Eugene KoysmanBarclays — Analyst

That sounds very good. Provided the quantity of technology initiatives you have mentioned, could you share with us what’s your technology plan for the very last 12 months as well as for 2020 and possibly assist us know how most of it, you are investing to perform the financial institution versus innovate the financial institution?

John C. AsburyPresident and Chief Executive Officer

Yes, I do not would you like to respond to the previous concern, Eugene, with regards to an excessive amount of specificity on what we are utilizing for electronic strategy. In a few respects. There may be a buck expense problem right right here. But one of several larger constraints for a mid-size bank like us candidly is certainly not plenty the bucks, although that is important. It is having the topic matter experts offered to work the task and that’s the solitary biggest reason we don’t wish to accomplish a really near-term acquisition, we need them focused on laying this out because we will take this very same people offline to work on a merger conversion integration, and. Rob, are you able to — let’s say any such thing could you share with regards to simply how much do you consider we are shelling out for brand brand new — are going to be a reasonably tiny part.

Robert Michael GormanExecutive Vice President and Chief Financial Officer

Yes, i do believe incrementally you’re most likely speaing frankly about maybe a 10% increase year-over-year from that which we’ve generally used on that. Therefore incrementally, including all investments that are digital ranking Phonetic, most of the automation, the Zelles around the globe, the nCinos around the globe. And so I will say most likely good 10% boost in our spending plan linked to technology.

John C. AsburyPresident and Ceo

Then beyond technology spending plan by itself you must think holistically. I am taking a look at Kelly Dakin now whom’s mind of Digital Strategy and Customer Enjoy. Kelly, just just how lots of people on your group now today?

Kelly DakinChief Digital and Chief Customer Enjoy Officer

There clearly was 17 individuals that help electronic strategy and another three that support consumer experience.

John C. AsburyPresident and Chief Executive Officer

As soon as i obtained right here it absolutely was most likely 1.5 you have been right right here slightly below a 12 months, and exactly how much you wandered into?

Kelly DakinChief Digital and Chief Customer Enjoy Officer

We stepped in, there clearly was about four people.

John C. AsburyPresident and Ceo

About four. Generally there you get. Therefore it is individuals too that are taking care of these initiatives. And you will be prepared to see in the electronic strategy side, that the concept would be to have basically a quarterly launch routine. And thus there is certainly a plan that is out for an extended, number of years, with regards to the schedule of things you should do, anything from constant upgrades into the mobile banking suite of offerings, brand new item initiatives, a number of this has to be modulated. Whenever we were in an increased price environment, honestly we would be doing a lot more than we are going to do at this time. But we will begin to see the items that want to complete. I’m very sorry, Eugene there is probably that is much quality even as we’re happy to share publicly.

Eugene KoysmanBarclays — Analyst

This is really very useful, many thanks truly.

William P. CiminoSenior Vice President and Director of Investor Relations

Many thanks, Gene and many many thanks every person for calling in today. Being a reminder, we are going to have replay available on our Investor internet site investors. Atlanticunionbank.com. We enjoy chatting to you month that is next. Have day that is good.

Operator

Operator Closing Remarks

Duration: 67 mins

Phone individuals:

William P. CiminoSenior Vice President and Director of Investor Relations

John C. AsburyPresident and Chief Executive Officer

Robert Michael GormanExecutive Vice President and Chief Financial Officer

Shawn E. O’BrienExecutive Vice President and Customer Banking Group Executive

David V. RingExecutive Vice President and Commercial Banking Group Executive

Maria P. TedescoPresident of Atlantic Union Bank

Kelly DakinChief Digital and Chief Customer Enjoy Officer

Casey Orr WhitmanPiper Sandler — Analyst

Catherine MealorKeefe Bruyette & Woods — Analyst

William WallaceRaymond James — Analyst

Brody PrestonStephens Inc — Analyst

Laurie HunsickerCompass Aim — Analyst

Eugene KoysmanBarclays — Analyst